CASE STUDY
How Bright Bee Uses Daily Connect to Bridge Communication Between Teachers and Parents in a Bilingual School Environment
From a Parent Messaging App to a Decade-Long Partnership
For over a decade, Bright Bee, a bilingual school in Brazil, has relied on Daily Connect to streamline communication between teachers and parents. What began as a search for a simple messaging solution evolved into a long-term partnership that helps hundreds of families stay informed and connected—every day, across two campuses, and in two languages.
Bright Bee serves students from preschool through grade 12, operating with a traditional school structure where students remain in fixed classrooms and advance grade levels annually.
The Challenge: Communication That Works for Schools, Not Just Daycares
Bright Bee needed a platform that could handle the daily communication demands of a traditional school environment, which differ significantly from typical daycare operations. Their requirements included:
Daily homework assignments and completion tracking across multiple grade levels
Incident reports and behavioral notifications for parents
Supply needs for younger students (hygiene items, materials)
Document signing and parent acknowledgment
General announcements and important communications
The school also faced a challenge common to childcare centers and schools worldwide: ensuring that parents actually received and read important messages. Without read receipts or engagement tracking, teachers couldn't confirm whether their communications were reaching families—leading to frustration and the inevitable "I never got the notification" excuse.
Beyond the technical requirements, Bright Bee needed a solution that could replace the fragmented communication tools many schools juggle—paper agendas, separate messaging apps like WhatsApp, phone calls, and pickup-time conversations. They wanted one unified platform where all school-to-home communication could happen reliably and efficiently.
"Daily Connect serves as our digital agenda: the central hub for everything parents need to know about their child's school day. From homework assignments to behavioral updates, from supply needs to incident reports, it keeps families connected and informed. Without it, maintaining this level of communication across two campuses and multiple grade levels would be nearly impossible."
Taynah Coelho, Educational Technology
Bright Bee
Adapting Daily Connect for School Use
Bright Bee's schools span two campuses: one serving kindergarten through grade 5, with grades 6-12 in a separate building across the street, and a second school in another state that's gradually expanding grade by grade. The school uses Daily Connect differently depending on the age group:
For preschool and kindergarten students, teachers send detailed updates about daily activities, eating habits, bathroom visits, and supply needs. When hygiene items or materials run low in a child's bag, teachers can notify parents through Daily Connect, eliminating the need for children to verbally communicate these needs or for supply shortages to disrupt the school day.
For elementary students (grades 1-5), the focus shifts to homework assignments and classroom behavior. Teachers post homework with specific page numbers and books, then follow up with check marks to confirm completion. This creates a transparent system where parents can see both what's assigned and whether their child completed it. When behavioral issues arise, parents receive prompt notifications through the platform.
Document management has also been streamlined, with parents able to sign required forms directly through Daily Connect rather than dealing with paper documents that can get lost in backpacks.
Since implementing Daily Connect, Bright Bee reports dramatically improved communication reliability. Parents no longer miss important updates, teachers spend less time tracking down families at pickup, and the school has created a single source of truth for all school-home communication. What used to be fragmented across multiple channels now happens in one organized platform.
Adapting to Customer Needs in Local Markets: Launching Read Receipts
In response to feedback from schools like Bright Bee and the broader Latin American market, Daily Connect recently introduced a feature that's transforming parent-teacher communication: read receipts.
Similar to messaging apps like WhatsApp, teachers can now see exactly when parents have read their messages, complete with blue check marks and detailed timestamps showing who read what and when. This eliminates the "I never saw that message" excuse and gives teachers confidence that their communications are reaching families. More importantly, it allows schools to follow up strategically with families who haven't yet seen important announcements or time-sensitive information.
The timing of this update reflects Daily Connect's responsiveness to diverse market needs. As the platform expands into Latin American markets, they're discovering that schools in countries like Brazil, Colombia, and Mexico have different expectations than U.S. daycare centers. Read receipts and engagement tracking are standard features in most Brazilian school communication apps, making this addition essential for competing effectively in that market.
"In Brazil, read receipts are table stakes for school communication apps—every major platform has them. Parents expect to know when teachers have seen their messages, and teachers need confirmation that families are actually reading important updates. Now our teachers finally have the visibility they need to ensure their messages are getting through."
Taynah Coelho, Educational Technology
Bright Bee
Results at a Glance
10+ Years Using Daily Connect as the Primary Communication Tool 🚀
2 Campuses, 12 Grade Levels, One Communications Hub 🏫
100% Visibility Into Message Engagement with Read Receipts ✅
Streamlined Parent Communication & Document Sharing ⚡️
Eliminated Fragmented Communication Over WhatsApp, Paper, Phone ☎️
Dramatic Reduction in Missed Messages & Parent Miscommunications 💬
Jesica Chavez
Chief of Growth, Daily Connect
"Bright Bee has been an incredible partner for over a decade: they've challenged us to think differently about how schools use our platform, and their feedback has directly influenced features like read receipts that now benefit thousands of families worldwide. What makes this partnership so valuable is their willingness to collaborate with us, share honest feedback, and help us understand the unique needs of traditional school environments. They're not just customers: they're helping shape the future of how Daily Connect serves educational institutions globally."
The Benefits: A Communication Platform That Truly Works
By using Daily Connect as their central communication platform, Bright Bee has created a reliable system that benefits everyone involved.
Teachers can quickly send updates throughout the day without leaving their classrooms or hunting down parents at pickup time. They have confidence that homework assignments, behavior notes, and general communications are reaching families. The read receipt feature provides even greater assurance that parents are staying informed, allowing teachers to follow up strategically with families who haven't yet seen time-sensitive messages.
Parents receive real-time updates about their children's school day through an app they can check anytime, anywhere. Rather than relying on their children to verbally report what happened at school or what homework they have, parents get direct information from teachers. They can track homework completion, stay informed about behavioral issues, and respond quickly when supplies are needed—all in one place instead of juggling multiple communication channels.
Administrators like Taynah can efficiently manage the platform across multiple grade levels and campuses. The system's flexibility allows them to adapt Daily Connect's features to meet their specific needs, even when those needs differ from the platform's original design intentions. This has resulted in significant time savings during grade transitions and reduced administrative overhead throughout the school year.
"The Daily Connect team has been incredibly responsive whenever we've had questions or issues. They don't just provide support, they actually listen to our feedback and use it to improve the platform. That partnership approach is what's kept us with Daily Connect for over a decade, and it's why we're excited to keep growing together."
— Taynah Coelho, Educational Technology, Bright Bee
Bright Bee's decade-long relationship with Daily Connect demonstrates that the right communication platform can adapt to serve very different educational models.
As Daily Connect expands into Latin American markets, partnerships with schools like Bright Bee are helping shape the platform's evolution. For other bilingual schools, international programs, or traditional educational institutions considering Daily Connect, Bright Bee's experience offers an encouraging message: with flexible technology and a responsive partner, schools of any size or structure can achieve consistent, meaningful parent engagement—no matter where they are or what languages they speak.
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